4Leads Methodology

To achieve maximum results, we created the 4Leads methodology, which consists of 4 phases of the performance cycle based on our own experience and the best practices in the sector, studied by our experts.

This methodology takes a mathematical scientific look at traffic management combined with organic content, together with data intelligence. Thus, we develop sales funnels for physical businesses to sell digitally, multiplying their profits in a predictable and scalable way.

From ZERO to TOP on Digital

Our methodology accelerates the digital transformation of businesses through performance marketing, multiplying profits in a predictable way and exponential growth of the brand to the leadership in its sector.

Check out what we are going to do at each stage:

1. Implementation

The main objective at this stage is to acquire a cold audience, based on the briefing assumptions to analyze the data and anchor the campaign KPIs.

In this way, we will validate the assumptions of the media plan, make the first sales and discover the best types of creatives. In addition, knowing which channels convert best, audiences, etc.

Here the campaign has no data to be analyzed, there is also no history or monitoring of campaigns.

Requirements:

• Conversion platform (Site, Landing Page, CRM)

• Defined offer

• Defined persona/audience

• Setting up ad accounts and accesses

• Media plan

• Creative plan

• Editorial line of rich content and email

Estimated time: 3 months

Objective: find the indicators CTR, CPC, CPA, CPM

Success milestones:

• Sales funnel validation

• 50 conversions in the offer within the campaign

• First sales

2. Optimization

In this step, we start to optimize the data received and the relationship with users, in order to encourage them to advance in the sales funnel.

Our goal is to reproduce validated content and campaigns, with more volume and strength to predict the generation of leads and sales and thus start building the predictable revenue funnel.

The digital business already generates revenue and has a return on investment. Also, organic traffic starts to grow and historical data starts to be significant.

Then, a remarketing base is formed and with that, investments in ads pass to all stages of the sales funnel within the defined target audience.

Requirements:

• Performance Indicators Dashboard

• Volume of creatives and lures

• Validated content

• Start of email automation

Estimated time: 6 to 12 months (may vary depending on budget)

Objective: Validate audiences, content and generate more volume of recurring conversions.

Success milestones:

• Have a base of leads and customers

• Activate re marketing and relationship channels like email

• Organic traffic start

3. Maturation

The increase in data volume and consistency in campaign optimization makes the campaign reach maturity level within the target audience.

At this stage, it is common to increase the service and sales team. Receiving feedback from sellers is essential for improving processes and the shopping experience.

The ideal customer (ICP) has already emerged as a character with better purchase rates and less dissatisfaction.

Your brand begins to be known and organic hits through the Google search network and social networks begin to stabilize.

This is an important moment to reflect on ways to increase the average ticket and repurchase, in addition to customer loyalty. Campaigns now have a new focus, geared towards the validated ideal customer.

Requirements:

• Active CRM with automation and lead score

• Impeccable website SEO, top keywords on page 1 of Google

• Integration between marketing and sales

Estimated time: 9 to 18 months

Objective: to be the market leader within its base with a growth superior to the market.

Success milestones:

• Definition of the ideal customer ICP (Ideal Customer Profile)

• Have a customer loyalty campaign

• Creation of new channels for acquiring new customers

• Be recognized as an authority in the market

4. Scale

Your business is already seen as a leader on the internet. Marketing and sales have a fluid relationship and the volume of data and sales is above average.

At this moment, the target audience is already starting to show signs of loss of performance and in order to continue to grow we have to expand the audience.

The focus is on using data and intelligence to achieve lower dropout rates and missed opportunities while scaling the entire campaign, repeating the optimized strategy across wider audiences.

We started to structure a test routine with new audiences, creatives, channels, new offers for similar audiences, always based on data intelligence and advanced analysis strategies.

Requirements:

• Production of targeted content for niches

• Data analysis with Power BI

• Niche-targeted content production

Estimated time: 12 months

Objective: to be the market leader within its base with a growth superior to the market.

Success milestones:

• Strategies for audiences that drop out of the funnel and decrease lost opportunities

• Create a funnel for specific customers with lead core update with sales team

• More focused campaigns on each channel

• Conversion platform optimization routine

• Power Bi and Data Driven

Conclusion

The 4leads methodology is the compass for physical businesses to guide themselves in the digital world. Your business may be consolidated in the offline world, but it will still be necessary to go through each step to reach the leadership of the digital market.

Most companies that lead their markets around the world do not want to risk losing digital market space to competition. Therefore, they look for a reliable methodology to circumvent trial and error and waste of time.

The journey to digital market leadership needs the union of the sales team with marketing. This is necessary to direct efforts and accelerate results, in addition to staying competitive in the virtual world, as has already been achieved in the offline market, before the competition does.

Want to know how to implement the 4leads methodology in your business? Fill in the form with your details and receive a free diagnosis from our team of experts.

Do you want to lead your market and multiply your sales?

After filling out the form below, our sales team will contact you to talk about your company and gather essential information to make a complete diagnosis of your business on the internet.

After gathering this information, we will use our methodology to investigate your website, your services and of course, your competitors and thus tell you exactly what you need to do to conquer digital leadership. After a detailed analysis, we present a special proposal for your business.

Our mission is to accelerate digital business transformation through performance marketing, multiplying your profits in a predictable way and exponential growth from the brand to the leadership of its sector.