If you want to offer valuable content to your website visitors and potential customers, know that one of the best ways to do this is through ebooks.
In exchange for offering this valuable content free of charge, we obtain information such as name and email so that we can build a base of contacts and start a relationship with our leads.
Thus, ebooks end up playing a key role within an Inbound Marketing strategy, as they are lead magnets that enable the creation and construction of an effective strategy.
How does 4Leads build its ebooks?
4Leads produces ebooks in its Inbound Marketing projects and, as we have already mentioned, they are used as one of the central pillars within an efficient strategy, as they give us the permission of our leads to initiate and develop contacts.
The process of building e-books at 4Leads is based on:
• Selection of themes;
• Creation of an Ebook structure prioritizing the most important issues for Persona;
• Market research to generate insights;
• Content production;
• Content review;
• Creation of design according to the brand identity;
• Approval of the material together with the client;
• Creation of Landing Pages for hosting and downloading the ebook.