A/B Tests

If you want to improve your conversion rates, the best way to do that is through A/B testing.

They consist of one-time changes that are made to emails, landing pages and ads, allowing variables to be isolated and tested.

Imagine you want to know what the best call to action is in an email before you send it out to your entire contact base.

You can send an email to a sample of your database containing all the same information, with a single difference in the call to action used at the end.

With this variable alone, we can identify what works best and replicate it to the rest of your contacts.

Other elements that can be tested are:

• The design of page elements;
• The colors that are used;
• Page headers & email subjects;
• Copy of the page or email.
• Variations of pages, emails, subjects, headlines and miscellaneous elements.

Digital marketing is a great asset precisely because it allows quick tests and accurate measurement and that is exactly what A/B testing provides.

Related Content

4leads blog case de sucesso perfeito o guia completo de como criar o seu

Perfect Success Stories: The Complete Guide to Creating Your Own

A success story is one of the best social proofs a company can have to build authority in the segment […]

4leads blog estrutura de silo como potencializar o ranqueamento 1

Silo structure: how it enhances search ranking

A Silo Structure is an efficient way to organize the structure of a blog. This is an important technique for […]

4leads blog erros comuns na geracao de leads e como evitar

Common Mistakes in Lead Generation and How to Avoid Them

Lead generation is a crucial process for the success of any company, as it is directly related to attracting potential […]

Do you want to lead your market and multiply your sales?

After filling out the form below, our sales team will contact you to talk about your company and gather essential information to make a complete diagnosis of your business on the internet.

After gathering this information, we will use our methodology to investigate your website, your services and of course, your competitors and thus tell you exactly what you need to do to conquer digital leadership. After a detailed analysis, we present a special proposal for your business.

Our mission is to accelerate digital business transformation through performance marketing, multiplying your profits in a predictable way and exponential growth from the brand to the leadership of its sector.