A/B Tests

If you want to improve your conversion rates, the best way to do that is through A/B testing.

They consist of one-time changes that are made to emails, landing pages and ads, allowing variables to be isolated and tested.

Imagine you want to know what the best call to action is in an email before you send it out to your entire contact base.

You can send an email to a sample of your database containing all the same information, with a single difference in the call to action used at the end.

With this variable alone, we can identify what works best and replicate it to the rest of your contacts.

Other elements that can be tested are:

• The design of page elements;
• The colors that are used;
• Page headers & email subjects;
• Copy of the page or email.
• Variations of pages, emails, subjects, headlines and miscellaneous elements.

Digital marketing is a great asset precisely because it allows quick tests and accurate measurement and that is exactly what A/B testing provides.

Related Content

4leads blog descubra o poder da okr para negocios

Discover the power of OKR for business

OKR (Objectives and Key Results) is a methodology that was created by former Intel CEO Andrew S. Grove. However, it […]

4leads blog persona publicoalvo cliente ideal tudo o que voce precisa saber

FCR - Persona x Target Audience x Ideal Customer ICP : Everything you need to know

Knowing who buys is essential for businesses that want to build winning marketing strategies regardless of what their market or […]

4leads blog marketing e dia dos pais como conquistar mais conversoes e vendas

Marketing and father's day: how to achieve more conversions and sales

Every manager has in mind how to leverage special occasions, like Father's Day, to enhance company visibility, achieve more conversions, […]

Do you want to lead your market and multiply your sales?

After filling out the form below, our sales team will contact you to talk about your company and gather essential information to make a complete diagnosis of your business on the internet.

After gathering this information, we will use our methodology to investigate your website, your services and of course, your competitors and thus tell you exactly what you need to do to conquer digital leadership. After a detailed analysis, we present a special proposal for your business.

Our mission is to accelerate digital business transformation through performance marketing, multiplying your profits in a predictable way and exponential growth from the brand to the leadership of its sector.