Online stores are a great option for businesses that want to expand their brand and gain new customers. After all, digital allows you to have a new sales channel at a lower cost.
E-commerce surpassed the 1.3 million site mark, boosted by the pandemic that made entrepreneurs turn to the internet to continue selling or generating new sources of income. Europe leads internet commerce with eight of the top 10 positions on the list, according to a study by the United Nations Conference on Trade and Development.
However, in order to have a virtual store that has a good percentage of sales, it takes planning and, of course, a website with all the necessary requirements to attract the consumer's attention, clear up their doubts and help them in their purchase journey.
In this text, you will learn the fundamentals that all virtual stores must have to increase sales and what are the main advantages of selling through websites.
The change in consumer behavior when shopping has made many entrepreneurs, who were not in the digital market or who had a weak presence, start investing more in online sales.
People are increasingly connected and perceive the internet as a good place to buy what they need. After all, there is no need to face queues, spend money on travel, there is the possibility of reducing costs, in addition to being more practical to close a purchase.
See the advantages of selling through websites.
Your store will be open 24 hours a day, 7 days a week, which is unfeasible for a physical store. Therefore, the consumer can make a purchase at the time available. This way, there are greater chances of sales.
Unlike a physical store where consumers are mostly from that region, a store that has a website has the possibility to sell to people all over the world. With this, there is an increase in the reach of the brand and the chances of retaining different types of people.
Selling through websites means lowering maintenance costs. An online store eliminates all the costs associated with a physical store. Commercial point rental accounts and expenses with many employees, for example.
One of the advantages is also having a technical support to help you if your site has any problems. That way, you won't run the risk of losing any sales, as the problem will be resolved in a short time.
For a virtual store to be a sales success, a set of actions is necessary. First of all, you need to keep in mind that just randomly placing products on the site is not going to help you sell. So, see the 4 main fundamentals of the virtual stores that sell.
When registering products, think about how their presentation needs to be clear, objective and detailed. That's because people are shopping without seeing or touching the products in person. Therefore, the consumer needs to have as much information about what your business is selling.
Just as a physical store needs to have security, the virtual store is no different. The consumer needs to have the guarantee that his data will not be leaked and that the personal information that is made at login or purchase is well "kept". A security breach can be vital to losing customers and even facing lawsuits.
Customer service is one of the most important steps in a virtual store. When someone is accessing the site to make a purchase, they expect to be able to ask questions, obtain more information about products and even make a complaint through some service channel. Therefore, stores that sell more are those that give the attention that the consumer deserves, in a personalized and agile way.
Having content within the site is important to guide the person on the consumer journey. The public usually does research before making a purchase decision. Therefore, it is vital that the virtual store has a blog with rich and valuable content for users. It is through content that you can capture leads, that is, contacts of people who may come to buy in your store. Thus, you can send offers and inform about important topics.
Therefore, you saw throughout this text that having a virtual store is an alternative for those who want more autonomy, reach a larger and diversified audience, in addition to having more chances to sell much more than having just a physical store.
If your store is not yet on digital, you are missing out on an important sales channel. Count on us to develop a strategic plan that structures the digital marketing of your business, improve your results with online sales and multiply your profit without increasing the structure.
Talk to our expert and receive a proposal to take your business to the next level in digital.