A success story is one of the best social proofs a company can have to build authority in the segment in which it operates.
After all, through it, the management team will present numbers and report how those results were achieved, putting all its expertise into attracting leads.
A company without success stories to display is a company without a showcase of its potential, which can make it difficult to establish credibility and gain the trust of potential customers.
But what makes a success story attractive?
The answer is simple: you must tell a compelling story about how your company or product helped a customer overcome challenges or achieve a specific goal.
Throughout this content, you will learn:
A success story is a document that reports a customer's experiences from using a product or service. They are essential to bring more credibility and positively promote the brand.
The objective of a story is to serve as a basis and reference for the study and investigations of other people on the same subject.
That way, when a person is researching marketing companies specializing in your niche, they will look for brands that have stories with this specificity.
Therefore, a successful story must be planned, have relevant data, and a convincing storytelling.
It is important not to think of the case as an instruction manual since this is not the intention here.
The secret of creating a powerful success case is knowing how to use it as a motivating example and adapt it to each reality and context.
A good story can capture the audience's attention, demonstrate the value of the company or product understandably, and motivate the audience to act.
Here are some elements that make a successful story attractive:
One of the first steps to creating compelling success stories is identifying which achievements should be highlighted. Let us show you some criteria to do so:
Has the company's product or service helped a client achieve impressive results? So, this is an excellent reason to make a successful case by presenting metrics that show these promising results.
The numbers and statistics provide tangible proof of the impact of your work and are highly persuasive to potential clients.
Happy customers are another great source of success stories. Management can ask for a testimonial if a customer is delighted with the company's work.
Attention to customer feedback is critical to measuring how they feel about service delivery.
As we said earlier, planning is crucial when creating a good success story. First, you must define the document's purpose and choose the format. See more details on how to do this!
The first question to be answered is: what does the company hope to achieve with a successful case?
It could be attracting more customers in a particular industry or showing how a product can help solve a specific problem. Whatever the case, having a clear objective in mind will help in document development.
Success stories can be presented in various ways, including written case studies, videos, infographics, podcasts, and even slideshows. The format chosen will depend on several factors, including the organization's target audience, the type of information presented, and the resources available.
A compelling success story resonates with the target audience. Here are the main elements of that story.
Before you can present the solution, you need to define the problem. What challenge was your customer facing? How was this affecting your business? By contextualizing the problem, the reader identifies with the situation, increasing the chances that he will see value in the company's solution.
How did the company's product or service help solve the customer's problem? How was the process implemented? This is the time to show what and how it was done, so potential customers can visualize how the company could help them face similar challenges.
What were the tangible benefits the customer experienced from using the company's product or service? It is important to use numbers and data to quantify these results.
An essential part of the process of creating a success story is interviewing the people who were involved. This can include representatives from the company itself and the client that will be featured in the case.
Some questions that cannot be left out are: what were the main challenges they faced? How did the company help them overcome these challenges? What were the main benefits they experienced as a result?
When interviewing your own team members, it's interesting to understand the process they followed to solve the customer's problem. How did they approach the situation? What strategies did they use to deliver the desired results?
“What gets measured gets managed,” said Peter Drucker. We have already mentioned that the use of data is relevant to corroborate what is being presented in the document.
Data and statistics draw attention and therefore need to be highlighted!
Taking expressive numbers and explaining how such results were reached is ideal. This way, the person reading the case will understand that the data is not random and was obtained through well-structured work.
Testimonials and quotes give the customer a voice and humanize the story. Including them to add credibility to the success story is a best practice.
Therefore, the ideal is to ask the customer to highlight the main benefits of the solution offered by the company and how the experience of working with the brand was positive.
When discussing visual resources, we refer to graphics, images, and videos that make the document more engaging and dynamic.
Once the success story is ready, it's time to share it with the world. At 4Leads, our success stories have their own place on the website.
They can also be shared via email marketing, social media, blog content, and other channels.
The more people see the success story, the greater the chance it will influence purchasing decisions.
And after all that, the results need to be followed! You want to know how readers are responding to the success story. Is it generating leads or sales? Are people sharing on social media?
Information like this helps to gain insights and align what can be improved.
1) Identify the client with the best results
2) Collect the data
3) Create the Case Journey
4) Content validation and publication
As a company with years in the market, we have accumulated experience and surprising results. That's why we have several success stories! Each has its own particularity since clients have some goals in common, but we use distinct strategies for each.
We gather the most essential information about the work done for the client and the results we get with the strategic actions.
Do you want to know our cases? Click here and check them all out!
Talk to our specialists to find out how we can help your management turn your company into a great success story!