Google is one of the most accessed search engines in the world. When people have questions about a certain topic, when they want to know how a product works or when they want recommendations about a company, they use the site to do research. That's why your business needs to be found easily in this search engine.
According to a survey by consultancy TNS Research International, more than 80% of shoppers say they research information before making a purchase. That said, a good positioning on Google is essential to potentially increase the chances of a user making a purchase on your business website.
In this article, you will understand the advantages of using Google to accelerate your sales, how to start selling with the help of the platform and the main ways to advertise on the most used search site in the world.
The number of companies that had only physical establishments and started selling online has increased considerably in recent years, especially with the coronavirus pandemic. The change in the population's buying habits has forced entrepreneurs to invest in digital presence to increase their profits and not fall behind their competitors.
One of the ways to get good results is to use Google to:
As you can see, there are many advantages to using Google to increase sales. However, for this to happen, you need a set of actions and strategies that will lead to your goal.
If you are aiming to enter the digital market, increase sales opportunities and new business, expand your brand across the country and be an authority in the segment in which your company operates, see everything that needs to be done.
Having an optimized website, that is, one designed to appear in search engines, is essential for users to get to know the brand and start the purchase journey. If your business already exists physically, the site increases the chance that consumers who know the brand will also buy online and recommend it to other people.
Ads are essential for as many people interested in your product as possible to get to know the brand and become potential customers. Ads made with good deals, which grab the attention of consumers, have the power to potentially increase sales.
Conversion channels, such as Whatsapp or CRM, a sales tool to record and organize all the points of contact that a consumer has with a company's salesperson, are also important to boost sales.
Social networks cannot be left out of your digital sales strategies. They help in the relationship with your audience, in building authority and help users in the purchase journey. It is essential that they are present on your business website.
Now that you know the importance of using Google to strengthen your digital presence and boost sales, it's time to get to know the main types of ads that help sales. Check out!
To conclude, he saw how it is possible for local businesses to potentially increase sales with the help of Google, the world's largest search engine. Being present digitally represents a great advance for your company, which will reach new consumers and strengthen itself as an authority in the field of activity.
4Leads is here to help you in this process. Make a quote now on our website and follow us on social media to keep up with other content.