5 ways for local businesses to sell through Google

31 de August de 2022
Posted by 4Leads
4leads blog cinco formas de negocios locais venderem pelo google

Google is one of the most accessed search engines in the world. When people have questions about a certain topic, when they want to know how a product works or when they want recommendations about a company, they use the site to do research. That's why your business needs to be found easily in this search engine.

According to a survey by consultancy TNS Research International, more than 80% of shoppers say they research information before making a purchase. That said, a good positioning on Google is essential to potentially increase the chances of a user making a purchase on your business website.

In this article, you will understand the advantages of using Google to accelerate your sales, how to start selling with the help of the platform and the main ways to advertise on the most used search site in the world.

The main advantages of using Google to sell

The number of companies that had only physical establishments and started selling online has increased considerably in recent years, especially with the coronavirus pandemic. The change in the population's buying habits has forced entrepreneurs to invest in digital presence to increase their profits and not fall behind their competitors.

One of the ways to get good results is to use Google to:

  • Increase brand reach;
  • Build authority in the segment in which it operates;
  • Increase the number of visits to the website;
  • Increase product sales through e-commerce.

As you can see, there are many advantages to using Google to increase sales. However, for this to happen, you need a set of actions and strategies that will lead to your goal.

How to start selling TODAY with the help of Google

If you are aiming to enter the digital market, increase sales opportunities and new business, expand your brand across the country and be an authority in the segment in which your company operates, see everything that needs to be done.

Optimized website

Having an optimized website, that is, one designed to appear in search engines, is essential for users to get to know the brand and start the purchase journey. If your business already exists physically, the site increases the chance that consumers who know the brand will also buy online and recommend it to other people.


Ads are essential for as many people interested in your product as possible to get to know the brand and become potential customers. Ads made with good deals, which grab the attention of consumers, have the power to potentially increase sales.

Conversion channels

Conversion channels, such as Whatsapp or CRM, a sales tool to record and organize all the points of contact that a consumer has with a company's salesperson, are also important to boost sales.

Social networks

Social networks cannot be left out of your digital sales strategies. They help in the relationship with your audience, in building authority and help users in the purchase journey. It is essential that they are present on your business website.

5 Ways Local Businesses Sell Through Google Ads

Now that you know the importance of using Google to strengthen your digital presence and boost sales, it's time to get to know the main types of ads that help sales. Check out!

  1. Google ads: ads that will be displayed in the form of sponsored links. Thus, it is possible to reach the right people, at the ideal time, that is, when they are already looking for that specific subject.
  2. Google Meu Negócio: Provides users with easy access to basic data about your business, such as location, opening hours, phone number and other user reviews. This allows for greater exposure on Google itself and intensifies the integration between your brand and your customers.
  3. Google Shopping: acts as a true electronic mall. Its difference to other sites is that it has direct integration with Google, which generates advantages such as appearing at the top of the page, even before the sponsored links.
  4. Anúncios no YouTube: YouTube is currently the biggest reference in videos on the internet and is, after Google itself, the second most accessed search platform in the world. The secret is to invest in videos that have a high number of views and define how your piece will be shown.
  5. Google Remarketing: It is a very effective product, as it works around people who have visited your website in the past, but, for some reason, no longer access it. With it, we were able to offer a second opportunity for consumers to return to your online store and shop.

To conclude, he saw how it is possible for local businesses to potentially increase sales with the help of Google, the world's largest search engine. Being present digitally represents a great advance for your company, which will reach new consumers and strengthen itself as an authority in the field of activity.

4Leads is here to help you in this process. Make a quote now on our website and follow us on social media to keep up with other content.

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