Google My Business: surefire ways to make your business stand out

9 de October de 2022
Posted by 4Leads
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Google My Business is a free tool where a company can register and thereby achieve great exposure in the platform's search results and also on Google Maps.

Something very common is for people to search the internet, whether to find an establishment, products or services. If your business is not yet present in the digital world and not even registered on Google My Business, we need to warn you that you are losing money.

In this text that we have prepared for you, we will show you how this tool is essential for your business and how to make your business stand out with the help of the available resources.

How does Google My Business work?

In Google My Business it is possible to register the business name of the company, email, address, telephone, opening hours, payment methods and other business information. It's a way for people to find your business, whether physical or even virtual, more easily.

For local businesses this tool is very important. Imagine that someone is in the same region as your restaurant. She's solving a problem, but she needs lunch. Then, enter Google and type in the keyword “restaurants [name of the neighborhood and city]”. If your business is registered on the platform, the person will easily find it.

The consumer will not only find relevant information such as whether the restaurant is open or not, but will also have access to the address using the map.

Do you realize how important it is to be present in digital?

Benefits of Google My Business

As you can already see, Google My Business is a tool that makes life easier for users. For companies, it is a great opportunity to promote the brand for free and attract new people to learn about the products or services provided. Check out other advantages of the platform.

Register and highlight your business on Google

Google is one of the biggest search engines on the internet. Every day people access it to look for information of all kinds, including finding companies. With your business registered on Google My Business, potential customers will have an easier time finding what they need.

In addition to the most relevant information like opening hours and location, your business can add photos and users can see reviews from other people who have been there.

Interact with customers

As we said in the topic above, people can rate your business on Google. With this, it is also possible to respond to comments. Another important feature is adding photos to the tool.

According to Google, “Companies that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than other companies.”

Greater reliability and clicks

Companies that verify Google My Business information are twice as likely to be trusted by consumers, according to the company's own information.

Additionally, those who post photos to their account receive 42% more requests for driving directions on Google Maps and 35% more clicks to enter their website than other companies.

Access metrics

The tool even allows you to see data about how customers search for your business and where these people are from. In addition, you can find out the number of people who called your business using the phone number displayed in search results and Google Maps and where they are from.

Other data that is offered is how many people saw your business on Google and how many requested information on how to get there.

Through this information, it is possible to make improvements and create new marketing strategies.

Infallible ways to make your business stand out on Google MY Business

There are a few ways to make your business more prominent through the platform. See some of them!

  • Fill in all the fields that Google My Business makes available
  • Keep your profile constantly updated
  • Interacting with people on the profile
  • Enable message exchange

With all this information, you can understand how Google My Business is an indispensable tool, regardless of the niche in which your company operates. However, this is just one of the many platforms available by Google for your business to reach the top of digital.

However, for that, it is necessary to count on a company that has a methodology focused on concrete results and a team of specialists that apply appropriate techniques for the phases of the Marketing strategies made for your business.

At 4leads, you make a free diagnosis with our online consultants and receive a map of everything you need to do to stand out in digital. Follow us on social media, Instagram, Facebook and LinkedIn, to keep up with other content!

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