Creating a good site structure for SEO is essential for sites to rank more easily in search engines and make the user experience pleasant and intuitive. It is also known as site architecture. It's like the skeleton of the web page.
A website without this structure is like a car without an engine: it may look attractive but won't go anywhere. Search Engine Optimization (SEO) is essential to ensure your website is found and appropriately ranked in search results, bringing you more traffic and potential customers.
We prepared this article for you to better understand the importance of website architecture, the advantages of making a good "skeleton," and what criteria need to be taken into account when creating a good structure.
Having a site structure for SEO means organizing and building your site in a way that it is easily accessible, understandable, and crawlable by search engines like Google.
For both small and large websites, structure is an essential component for success, as it affects users in terms of accessibility and ease of use, search engines, crawlability, and technical aspects.
If your website does not have an adequate architecture, it will take time to rank in search engines, and, consequently, your company's visibility becomes much smaller. In addition, capturing leads and keeping a high number of sales (regarding e-commerce) will be challenging.
Users entering the site may struggle to find information easily or feel confused or lost. This will also affect how long the user stays on the page.
To clarify the importance of having a good site structure for SEO, check some benefits of prioritizing it when building your Marketing strategy.
Better ranking increases visibility and attracts more visitors interested in your content. That way, it's easier for people to enter the Sales Funnel.
By being better ranked in search results, your website attracts more organic traffic, that is, visitors who come to your website through search engines without having to invest in paid advertising.
A well-structured and SEO-optimized website provides users a more pleasant and efficient browsing experience, leading to greater engagement and a higher conversion rate, whether in sales, registrations, or other desired actions.
Having a professional and competent website architecture can enhance the perceived credibility and authority of your brand in the market. This, in turn, increases the likelihood of repeat visits from users who may recommend your site to others.
More than 90% of Brazilian Internet users have already purchased through an app or website on their smartphone. Six out of ten cell phone owners (63%) shop online at least a few times a month, according to Comscore's "Digital Trends and Behaviors" report.
To reach a larger audience, it's essential to have a responsive and mobile-friendly website, as many users today access the internet via smartphones and tablets.
No one wants to waste time looking for content. A good site structure makes it easy to find pages and posts with as few clicks as possible, keeping users engaged and preventing them from leaving the page.
Investing in an SEO-optimized website structure can put your website ahead of competitors in search results, giving you a competitive advantage in the marketplace.
A good site structure is important for providing a great user experience, but it is also a key part of being successful with SEO. See some essential criteria when structuring a website.
Did you see how structuring a website for SEO takes work? Still, it is essential if you want to improve your ranking on Google, increase visibility, get more conversions and sales, and be a reference in your niche?!
All this work is done based on studies and planning to achieve the expected results. Therefore, it is essential to rely on the help of a company specialized in the subject. We have everything you need to take off in the digital environment. Talk to our team of experts to learn about our methodology and receive a map with what you need to boost your results.