Paid traffic: Why can't your online business do without?

31 de August de 2022
Posted by 4Leads
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When browsing social networks and other media, you must have already come across a kind of advertisement. Usually, with an attractive call accompanied by a button to take an action (enter the site, register, send a message). This is a strategy called paid traffic, widely used in Performance Marketing.

It's important for companies that want faster growth in the number of conversions on a landing page, for example. This strategy also serves to launch digital products or services, when you want to promote them to a greater number of people who are part of the company's target audience.

For even better results, the combination of paid traffic and organic traffic is explosive! Together, it is possible to attract more people to your website, social networks, download your e-book, enroll in your course and even increase sales on your e-commerce.

In this text, you will learn a little more about paid traffic and the main advantages of investing in this strategy.

5 tools to get paid traffic

Unlike organic traffic (one that gets results without investing financially in ads), paid traffic needs to follow certain criteria and be done on specific platforms to work. See some of them!

Google Ads

Google Ads is Google's ad platform. Here, you can create Search, Display, YouTube, Gmail and Play Store ads. When you enter Google and do a search, some ads related to what you searched for appear at the top. This is possible thanks to paid traffic.

Facebook Ads

Facebook Ads is the ad platform of the Meta group and through it it is possible to advertise on Facebook, Instagram and Messenger. The positive point of this tool is personalization, which helps to more assertively reach the people who are part of the company's target audience.

Anúncios no YouTube

Although I think that no one likes to have their videos interrupted by ads, we must point out that this type of paid media usually has a good return.

This is because video is one of the formats that most generates engagement in the media. If you don't have enough capital to advertise on TV, a cheaper alternative is to advertise on YouTube.

Instagram Ads

Instagram Ads serve ads in feed and stories. These ads can be in the form of photos, videos and carousel with sequences of photos or videos. They can be used to generate clicks, conversions, install apps and watch videos.

Instagram is one of the social networks with the highest number of people connected. Therefore, your ad needs to appear on that network.

LinkedIn Ads

For those who have B2B businesses, advertising on LinkedIn is a great option! In this network, it is also possible to make personalized advertisements that are disseminated to people in your target audience.

So, it is interesting to make announcements on this platform due to the great chance of closing deals and making your company even more known in the business environment.

Discover the benefits of paid traffic

Still not convinced that you need to invest in paid traffic? We separate some advantages of this strategy. Check out!

  • Short term results are obtained:

Unlike organic traffic, where results appear in the medium and long term, paid traffic provides a return in less time. This is because the ad reaches the user in a more agile and effective way, persuading the person to take an action.

  • Higher chance of conversion:

The chance of conversion is greater because it reaches a greater number of people. With the personalization of ads, the strategy can reach the right users who may be interested in your product or service.

  • To be in the top positions of the search ranking:

This point is important because users tend to access links that appear on the first page of search engines. In addition to saving time by finding what they are looking for more quickly, people tend to trust sites that rank well.

That way, there are greater chances of more people accessing your site, for example.

  • It is possible to adapt the campaign to the budget:

Even if you have a low budget, you can start with traffic, to adapt the budget over time and invest a larger amount. In addition, it is possible to schedule the campaign to run until the end of available credit.

  • You can monitor performance:

To know if the results are satisfactory and to make possible changes, it is necessary to monitor the data that is made available by the platforms. With this information, it is possible to know if the user is adhering or not to the proposal that your company is offering.

  • Prospect new customers:

Through paid traffic, the brand's reach increases, which also reflects a greater chance of prospecting new customers. Some people will have contact with the brand for the first time when they see the ad on a social network or on Google, for example.

From there, new users tend to research more about the company and what it offers.

Types of ads to get paid traffic

As we pointed out earlier, there are some types of ads that can be made on platforms such as Google Ads, Facebook and Instagram Ads, LinkedIn and YouTube. Now, you will know a little about the ads that should be explored according to the marketing strategy.

  • Search

These are the ads that appear when a search is performed for information on search engines, such as Google, for example. They appear in the top positions.

  • Display

These are ads in the form of banners, text, video, which may also appear on Google's partner sites. In this case, they appear for users who are not searching or doing any type of search.

  • Vídeo

If the intention is to promote the brand and make it better known or if you want to increase traffic to your website or e-commerce, a great option is to invest in the videos that appear on YouTube. However, in order to have a good conversion rate, you need to know how to build a storytelling.

  • Social networks

Networks are the most sought after places by companies to make traffic. After all, this is where most users are connected. Therefore, there are a large number of ads that are displayed in photo and video format, separately or together. However, outreach strategies may vary from one network to another.

  1. Remarketing

This type of ad is aimed at people who have shown interest in your product or service at some point in time. So, if the intention is to regain the attention of a prospect, this format is very suitable. It can be done through mobile campaigns and videos.

Important criteria to make Paid Traffic

Now that you understand what paid traffic is, its importance and advantages, as well as which tools are most used and what types of paid ads can be made, it's time to keep in mind some important criteria to have a good result. Check out!

  • You need to have the most appropriate tool for your company's audience;
  • It is necessary to do the correct segmentation of the public;
  • The days, times and places of display of the advertisements must be established;
  • The budget also needs to be established.

With all this information, you must have realized that getting paid traffic is no easy task. In order to have satisfactory and concrete results, it is necessary that this work is done by a qualified team. After all, your money will be invested and nothing is fairer than reaping the rewards over time.

Therefore, close deals with those who understand the subject and already have successful cases when it comes to Performance Marketing.If you want to grow in the digital market, visit our website and talk to our specialist. Take all your doubts and close a successful partnership! Follow us on social media, Facebook, LinkedIn and Instagram, to keep up with other content.

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