Performance Marketing: how to use it in favor of your business

31 de August de 2022
Posted by 4Leads
4leads blog marketing de performance como usar a favor do seu negocio

Performance Marketing is a digital strategy that aims to use specific media to obtain a measurable and positive return on each action. It's like digital advertising, where you pay according to the performance of the ad. This strategy aims to optimize resources and bring results to business in the short and medium term.

Some of the performance marketing actions aim to generate traffic, which can be visits to the website or blog; generate leads to obtain user data through online forms, quotes or registrations; improve online sales and increase repurchase rate. However, in order to achieve good results, it is necessary to have a team of professionals specialized in the subject.

In this text, you will understand the advantages of performance marketing and what are the main ways to make your business achieve the best results in the digital market. Thus, you will have more chances to stand out in the segment in which you operate and increase the company's profitability.

Benefits of performance marketing for companies

Regardless of whether your business is an ecommerce business or sells some kind of service, you will need performance marketing to optimize results. We will show you 5 advantages to apply this strategy in your company.

Get measurable result

With performance marketing it is possible to measure the results of digital campaigns. Thus, it is possible to know what needs to be improved, which actions work best and if the amount being invested is having a good return. The platforms provide the data and the team of experts interprets it.

Understanding customer behavior

Through the data it is also possible to know about consumer habits and interests. In this way, it is easier to create content that is strategic and assertive, such as articles for blogs, marketing emails and e-books.

Track performance in real time

You can monitor and stop a campaign in real time. With this, if the team perceives that the performance is not being positive, it is possible to pause and make the necessary adjustments. Through trials, campaigns are optimized to achieve the best results.

Low investment risk

Many entrepreneurs may find it risky to invest money in digital campaigns. However, lower amounts can be invested and over time, increase the amount gradually. Thus, there is no risk of losing money with campaigns that do not generate results. However, it is essential to emphasize the importance of doing this work with specialized professionals.

Have more accurate campaigns

Performance focused campaigns incorporate data-driven marketing tactics, where all decisions are guided by data. The analysis of information about the customer and the market generates inputs to optimize campaigns and serve each user in a personalized way.

5 ways to grow your business with performance marketing

Now that you know the advantages of this strategy, we are going to show you how your business can grow in the digital market and achieve incredible results. Check out!

  • Right Outreach Channels: Currently the phrase “shooting in all directions” no longer makes sense. This is because it is necessary to analyze the history of relationships with your consumers and trace the behavioral profile to know in which channels and media they are present. Thus, the strategies will be more assertive.
  • Use of advertising platforms: Google Ads and Facebook Ads, as well as other social media in which it is possible to carry out digital campaigns, should be explored to the fullest, using all available resources to obtain the desired results.
  • Ideal metrics for performance strategies: after defining a goal, it is very important to have the correct KPIs to monitor the performance of your actions and thus achieve the desired results.
  • Define the campaign budget: resources must be pre-established and limited for each channel where the solutions that your business offers to the public will be disseminated. With this, it is possible to have control over how much is being invested and whether the return is satisfactory.
  • Measuring the results: when you define the numbers that will be analyzed frequently, it is possible to obtain more accurate reports that offer a broad view of the return on investments.


Now it has become clearer about the importance of performance marketing and why you should invest in this strategy. For your company to gain notoriety in the digital market, promising results and conquer new business opportunities.

If you need help implementing performance marketing, visit our website and make your budget. We have a team available to assist you. Follow us on social media to keep up with other content.

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