Remarketing in Google Ads

The remarketing strategy in Google Ads aims to re-impact your website visitors, thus strengthening your brand and encouraging conversion.

In many cases, your potential customers haven't made the purchase but are still interested in your products and services, but they just need a “little push” to convert them.

The purpose of remarketing within Google Ads is to use all of the ad structures that Google offers, whether on its display network, mall or partners to be able to repeatedly impact your potential customers until they make a purchase.

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