Silo structure: how it enhances search ranking

8 de August de 2023
Posted by 4Leads
4leads blog estrutura de silo como potencializar o ranqueamento 1

A Silo Structure is an efficient way to organize the structure of a blog. This is an important technique for companies to boost rankings on search engines like Google.

Having more chances to appear in the first positions of Google, your content, and consequently your website, will be seen by more people. Thus, you will have more chances of conversions and even sales.

Imagine a site without the silo structure is like a sizeable disorganized library. The shelves are full of books but scattered randomly, without any criteria or categorization.

In this scenario, the silo structure would be like reorganizing the library, grouping books into thematic sections, and creating a clear and logical hierarchy. In this way, visitors (users) can easily find what they are looking for, and librarians (search engines) have a clearer view of the collection, facilitating the maintenance and updating of books.

As you can see, this is strategic work done by the content marketing team to improve the results of a website's organic traffic. Throughout this text for us to prepare, you will know and understand all the essential points on the subject.

Understand what the Silo Structure is and why you should apply it to your website

Also known as a “parent and child structure,” the Silo Structure is an on-page SEO technique used to optimize websites and group their content based on a logical and easy-to-understand structure. It improves indexing and understanding by search engines (Google and Bing) and contributes to increasing domain authority.

This technique is essential for companies to gain visibility, increase traffic and generate qualified leads.

How does the Silo Structure work?

As you saw in the image above, first you need to order the posts by the most comprehensive (parents), while the smaller posts are the children. These articles need to be linked to the main theme and vice versa.

Each article that follows the main one aims to deepen the subject. Therefore, the link between the texts must be done in a very strategic way. See the example below!

5 benefits of applying the Silo Structure to improve rankings

Now that you understand how the Silo Structure works discover all the gains it brings to Content Marketing and SEO.

Better PageRank Flow

PageRank is an algorithm used by search engines to determine the importance of a page. By organizing content into silos and linking related pages together, you more efficiently distribute PageRank across pages on your site. This can lead to increased domain authority and, consequently, better placement in search results.

Benefits the user experience

A site with this type of structure offers users a more pleasant and intuitive experience. The hierarchical organization facilitates navigation and helps visitors quickly find the content they seek. Additionally, linking related pages keeps users engaged and encourages them to explore your site further, increasing dwell time and decreasing bounce rate.

Facilitates strategic creation of internal links

The Silo Structure simplifies the process of creating internal links, as the pages are organized logically and relatedly. Doing so allows you to establish a consistent and efficient linking strategy, improving your site's indexing by search engines and strengthening the pages' relevance.

Best search engine rankings

The structure also makes your site easier for search engines to understand, resulting in better rankings. This organization allows search engines to more easily identify keywords and relevant content on your website, increasing visibility and attracting more organic traffic.

Promotes the generation of qualified leads

The Silo Structure helps attract more qualified visitors to your site, as the content is organized clearly and logically. This organization facilitates the identification of relevant content by search engines and, consequently, attracts users who are interested in what you offer. A more qualified audience increases the chances of converting and generating quality leads significantly.

Essential criteria for implementing the Silo Structure

For this type of strategy to work, you need to follow some criteria. Let's talk about each one of them.

Internal Link Optimization

Having links between pages in the same silo is critical because you have:

  • More intuitive navigation: visitors can easily find additional or in-depth information on the topic of interest, making the browsing experience more fluid and enjoyable.
  • Reinforcement of content relevance: improves the ranking of pages in search results, as search engines are able to identify the subject addressed more accurately.
  • Reduced bounce rate: By linking to other pages in the same silo, you keep visitors on your site longer.
  • Increased silo authority: Interlinking pages from the same silo also helps build and reinforce the authority of the silo as a whole.

Use of Keywords and Relevant Content

Research and analysis are essential to finding potential topics and keywords important to your site's ranking. With research, it is possible to create a primary structure and, from there, create subtitles for the niche based on the findings. See the example we gave below!

It is essential to create quality and relevant content for each category and subcategory and strategically use keywords in titles, subtitles, and body text.

How to implement the Silo Structure on a website

Understanding how to implement this framework on a website is essential for success. You will realize that when defining categories and subcategories, you must follow important criteria, such as content planning. Thus, the strategy will be more assertive, and the results will improve.

In addition, we should emphasize the importance of a specialized company, which understands each step to achieve concrete, measurable results and avoid running the risk of errors along the way.

Content Planning

After defining the categories and subcategories of content, it is necessary to select the keywords as you followed earlier. A strategic plan is made to organize the flow of content that will be produced.

An editorial calendar can be made with the definition of the topics that will be discussed, as well as information about the keywords (volume, difficulty, cost per click).

Page Development and Navigation

On the site, it is necessary to have pages for each category and subcategory, where the texts will be inserted, facilitating the search for the user and the reading for the search engines, such as Google.

The development of menus and navigation bars that facilitate access to content is also essential.

Link and Content Optimization

It is still necessary to interconnect the pages of the same silo, review existing links (when it is an old text) and analyze and adjust keywords and content as required.

Why is it necessary to monitor and adjust strategies?

Some metrics should be analyzed to measure the effectiveness of the strategies in place. Here, we also emphasize the importance of a specialized company to do all this work, which includes data analysis.

Some indicators to followed are: organic traffic, bounce rate, dwell time, and conversions.

Monitoring and analyzing these metrics makes it possible to identify improvements and opportunities.


As you've seen throughout this article, the Silo Structure is an efficient way to improve the ranking of a website's content in search engines. Thus making it possible to increase organic traffic, help build authority, give your website more visibility, and increase opportunities to capture leads and sales.

However, doing all this requires a high degree of knowledge at all stages of the process, from identifying categories and subcategories to monitoring results.

Not applying the silo structure correctly will harm your digital content strategies and take much longer for your website to reach the top positions on Google.

So, to achieve more assertive results, you need the experience of a multidisciplinary team, such as 4Leads.

We have everything you need to take off in the digital environment. Talk to our team of experts to learn about our methodology and receive a map with what you need to boost your results.

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