LinkedIn is a social network created in 2003 by friends Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly and Konstantin Guericke. The network aims to generate connections and relationships between professionals. In it, you can meet other professionals in your area of expertise, the performance of companies from around the world, as well as find and offer job opportunities.
For companies, LinkedIn is a channel of relationship and dissemination of the work developed. In this way, the network becomes a suitable means for the business to show the public how processes are developed, internal events, participation in fairs, awards that are received, that is, everything that involves the corporate environment.
For brands, being present on different social networks is essential nowadays and LinkedIn is no different. This is because it is a way for the company to get closer and closer to its audience and strengthen ties by showing behind the scenes.
In this text, we will show you the main reasons for your business to incorporate LinkedIn in Marketing strategies and which are the most suitable contents for the platform.
While on other social networks, such as Facebook and Instagram, the content possibilities are many, on LinkedIn the approach should be more corporate. For this reason, for your company to position itself correctly on LinkedIn, you need to create content adapted to the platform.
Some content that should be worked on in this social network are:
The products or services offered by the businesses may also be advertised, but not in a commercial manner. After all, this network has no such purpose. As we said earlier, the purpose of LinkedIn is to make the connection between professionals and companies stronger with their audience.
LinkedIn is a social network with differentials, since it has important aspects that are not easily found in other media. The relevance of the platform goes beyond the known features to publicize professional experiences and job vacancies.
This network has a well-segmented audience with strategic value for the business. LinkedIn allows companies to build direct communication with professional decision-makers. This feature is a valuable advantage for B2B companies.
If your company isn't on LinkedIn yet, it's time to rethink your Content Marketing strategy. Check out the main reasons to insert this network in your business strategy.
Content in the LinkedIn feed receives around 9 billion impressions per week, but only 3 million users (out of 500 million+) share content weekly.
It means that your business has a lot to explore on the platform with the creation of content and get ahead of competitors who still don't understand the potential of the platform.
LinkedIn content is more corporate. In this way, the language must be different from other social networks. The positive point of this is that it allows you to reach a more segmented audience, that is, your business will communicate directly with those who are interested in your content.
Good examples of content are company achievements such as completed work, presentation of a new product, events, behind the scenes of a project, testimonials from partners, job postings and news about the area.
Being an excellent network for business, your company can connect with others and also with the end consumer. The possibility of finding your target audience is much greater.
Although the focus is the production of corporate content, it is also possible to promote the products sold by the company, as well as the services offered. However, not commercially, as LinkedIn is not a sales platform. But yes, through social proof, for example.
Podem ser compartilhados cases de sucesso e depoimentos de pessoas que utilizam ou utilizaram seus produtos/serviços.
Having a business profile on LinkedIn becomes a great tool for your brand. Through this social network it is possible to network and with that, be able to have an engaged and segmented lead base.
With regular postings, your product will be promoted in a more targeted way, and it will also help with SEO growth, as your pages are indexed on Google and other search platforms.
LinkedIn has tools to measure and track post metrics. In this way, it is possible to know which publications are having the greatest reach and what can be more exploited in favor of your business.
By creating groups focused on your brand's field of activity, you end up becoming an authority on a product or service, that is, your company will be the reference in the segment. Participating in groups is also important for exchanging experiences and networking.
As you can see, having a professional profile on LinkedIn is important to build authority in your business's niche, strengthen relationships, network and produce informative and corporate content for the target audience.
Through LinkedIn, users will not only get to know the corporate environment of your business better, but will also have the opportunity to know the value of your products and services.
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