The newsletter is a type of informative email, which can be news, highlights of a period or news. They help to strengthen the relationship with the public, keeping it informed about what is relevant in your company or reporting important facts about the segment.
The news is sent by email and needs to have a frequency so that the public always follows. In addition, it is important that they have their own visual and editorial line.
As newsletters are only sent to the public that has signed up for forms for this purpose, they have a big advantage over email marketing. With this, news is able to reach different stages of the sales funnel with the same email, allowing readers to be interested in tips and articles.
In this text, you will learn about the types of newsletters and the advantages for your business to invest in this type of content.
Even having a common goal, which is to keep the public informed about something, there are different types of newsletters. Get to know each of them and their particularities.
This is a traditional type of news, that is, it is the most common in the corporate environment. The intention is to inform and deliver relevant information about the segment to the user. It is not intended for direct sales. However, it is essential to increase traffic, loyalty, increase engagement and help build authority.
This is the type of email that aims to notify users about promotions, offers, coupons and opportunities. The main purpose is to convert, that is, to make the user move to the next stage of the journey.
This type of newsletter is ideal to be used on commemorative dates to share offers and generate brand presence. People are used to receiving gifts and greetings from loved ones on these dates. Therefore, they tend to be more receptive to information.
Now that you know what a newsletter is and what types it is, it's time to better understand the benefits of adopting them in your business's Marketing strategy. Follow up!
Generally, people receive newsletters because they have registered for it. In this way, it is important to build interesting news to keep this audience, which has made it clear that they are interested in the contents of your business, well informed. In addition, creating an email list is important to send other types of content that may be of interest to these users.
Knowing who these people are who subscribe to your business newsletter makes it easier to maintain a good relationship. The contents will be more assertive for these people and will be more accepted by users.
The newsletter is a great tool to educate your audience. Through content, it makes people know better the segment in which the business operates and makes the user know more about its product or service.
Consumers who are knowledgeable about a particular subject value purchases much more.
Through news it is possible to help the public make decisions and help them with their opportunities and problems. With quality information, users are more likely to regularly open emails sent by your business.
In addition, when they receive help to clarify their doubts, they become more confident in what your company says or offers. It is worth mentioning that your business can become the first option of these customers when they want a product or service that you also sell.
The newsletter is also a great way to leverage the sales result with the people who subscribed. However, to notice this difference, it is necessary to analyze the results.
This is because it is only possible to see that sales are improving when measuring conversions, email open rate (on average, around 20%), newsletter click-through rate, unsubscribe rate, etc.
From these metrics, it is possible to analyze whether the strategy is working or not.
Throughout this text, you have seen that newsletters are incredible content for your business, strengthening your relationship with your audience, building authority, increasing traffic to your website and networks, and optimizing sales.
However, in order to achieve good results, it is necessary to maintain periodicity, have content, adequate language, good design, mental triggers and good CTAs.
The news are part of a set of Marketing strategies that need to be well defined and follow a methodology that elevates your business to the next level. Visit our website and talk to our specialist to find out how your company can stand out in the digital environment, with great results. Follow us on social media for more content!