How to take your website to the top of Google without paying a dime

8 de August de 2023
Posted by 4Leads
4leads blog como levar seu site ao topo do google sem pagar um centavo

The top of Google is exactly where your company needs to be to have more visibility, generate more traffic and conversions, and be an authority in its segment.

And what does it mean to be at the top of Google?

It means appearing on the first pages of search results; when a person searches, your site will be among the first in the list. That way, users are more likely to visit your page to find the necessary information.

This is possible when using SEO techniques in the articles produced on your website's blog. But of course, there are other ranking factors in search engines. The quality of your content also affects your ranking.

You might think that a lot of money has to be spent on this process. However, getting to the top of Google is possible without spending a penny! Want to know how?

In this article, you will find all the information you need to know to appear in the first search results.

Throughout this content, you will learn:

  • How important is it to rank well on Google?
  • What is the difference between on-page SEO and off-page SEO
  • Why you need to choose your keywords well
  • Why you need a responsive website
  • What is the importance of generating backlinks to the website
  • How can I speed up my site's ranking time on Google?

How important is it to rank well on Google?

A good ranking on Google increases the visibility of your website and the chances of generating traffic and conversions.

Content is one of the most important factors to success. It must be high quality, relevant and informative for your target audience. Also, your content needs to be better than your competitors' content to have a ranking advantage.

Therefore, it is essential that the texts are written by an expert who makes strategic keyword planning, master copywriting, and SEO techniques. Thus, the content will be more attractive and likely to be ranked.

See a practical example of how producing good content is essential to conquer the first positions in the search engine.

When a person types in the search “advantages of the ready-made column”, a text from our client, Casa do Serralheiro, appears first. For Google, this content has quality and responds to what the user wants to know.

But how long does it take for your site to rank on Google?

The answer to that question is: it depends. Many factors affect how long it takes for your site to rank, including keyword choice, site content, use of paid traffic, on-page and off-page SEO strategy, and more.

What is the difference between on-page SEO and off-page SEO?

On-page SEO refers to optimizing your website's internal elements, such as titles, subtitles, keywords, images, and others, to improve your website's ranking on Google.

On the other hand, off-page SEO is a set of strategies applied outside your pages to demonstrate your relevance in the market and thus improve your positioning in search engines. One of the strategies is backlinks, gained through guest posting and participation in forums, for example. Therefore, other sites may be interested in your business content and share it with their users.

Why is it important to have a responsive website?

A responsive website is fundamental to ensure that it is accessible on different devices and screen sizes, improving the user experience and increasing the chances of conversions.

That's why the website must have the following:

  • Fluid layout: the website should be designed to automatically adjust to the screen size of devices, whether mobile, tablet, or computer.
  • Flexible images: Images should automatically scale to fit the screen size without losing quality.
  • Media queries: These allow the website to detect the device's screen size and apply different styles for different screen sizes.
  • Mobile Navigation: Your site navigation should be easy to use on mobile devices, with large, spaced buttons for easy finger navigation.
  • Fast loading times: A responsive website should be optimized to load quickly on mobile devices so that users don't have to wait a long time to access the content.
  • Accessible content: Site content should be easily accessible on mobile devices without zooming or scrolling horizontally.
  • User experience: The website must provide a consistent and pleasant user experience, regardless of the device used to access it.

With the help of an expert, it is possible to build a website with these and other essential attributes for the user experience.

Learn more about it by reading this text: User experience: 4 reasons to invest in your website - 4Leads

Paid traffic: is it a good strategy to improve the site's ranking on Google?

Using paid traffic can help speed up your site's reach and consequently help it rank. However, it is important to assess whether this strategy suits your business and consider the advantages and disadvantages.

Some advantages of investing in paid traffic include:

  1. Faster results: By investing in paid traffic, a business can get results faster than organic SEO. That's because paid ads appear immediately in search results, whereas SEO can take months to show results.
  1. Increased traffic: It helps to increase the number of visitors to the website, especially if the business is competing with other websites for certain keywords.
  1. Reach Improvement: This helps improve your site's reach as your ads appear in more positions in Google's search results.

Read more about it in this text: Performance Marketing: how to use it in favor of your business - 4Leads

How to speed up website ranking time on Google?

To speed up your site's ranking time on Google, it's important to implement a set of strategies, such as a comprehensive strategy that includes choosing the right keywords, creating high-quality content, using paid traffic ( if appropriate), a solid on-page SEO strategy and the generation of high-quality backlinks.

Understand each of these factors in detail.


Keywords play a crucial role in ranking your site on Google. It is important to know how to choose those relevant to your business and website content and consider the volume and competitiveness of the keywords.

Keyword volume refers to the number of searches performed for a particular keyword. At the same time, competitiveness refers to the number of competing sites trying to rank for the same keyword.

Choosing keywords with adequate volume and low competitiveness is important to have a better chance of ranking success.


Content is another crucial factor in ranking your website on Google. It's important to make sure it has value for your target audience. It's important to have eye-catching titles, informative subheadings, detailed paragraphs, and use images and videos to make the content more engaging.

Paid Traffic

Paid traffic can help speed up your site's reach and consequently help it rank. Using advertising platforms, such as Google Ads, is possible to promote your website and attract qualified traffic.

However, to harvest the best result and avoid mistakes that could compromise the performance of your business on the internet, it is important to remember that an expert should implement this strategy.

SEO On-Page

As you saw earlier, On-page SEO ensures that your site is well-indexed and ranked by Google by optimizing elements in the content.

Responsive Website

With the increasing use of mobile devices to access the internet, ensuring that your website is responsive and adapts to different screen sizes is essential. Furthermore, a responsive website also improves the user experience and can increase the chances of conversions.

Backlink Generation

Backlinks are links from other websites that point to your website and are considered one of the most important Google ranking metrics.

They must be of high quality, from relevant and trusted websites, to improve your site's authority and rankings.

In addition, it is important to use off-page SEO strategies, such as guest posting and participation in forums, to increase your site's visibility and generate organic backlinks.

Now, do you see how ranking on search engines is vital for your website?

And as you've seen, those who really understand the subject need to implement several strategies, methods, and techniques. Otherwise, you won't get the results you want.

That's why you need to rely on the expertise of a company like 4Leads, which combines team skills with technology.

We have everything you need to take off in the digital environment. Talk to our team of experts to learn about our methodology and receive a map with what you need to boost your results.

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