Currently, email marketing can be considered one of the most efficient strategies within the digital market, as it allows direct, personalized, intelligent communication with high conversion rates.
Here at 4Leads, email marketing is used in our Inbound Marketing projects with the aim of educating, qualifying and preparing your contact base to become loyal customers of your brand.
How does 4Leads do email marketing campaigns?
4Leads seeks to execute email marketing campaigns prioritizing best practices, such as:
• Use of magnetic titles;
• Sending relevant and planned content according to each lead's purchase journey;
• Use of Persona-specific language;
• Segmentation of contact base;
• Customization of data-driven messages.
Thus, we guarantee higher rates of delivery, opening and clicks, generating more sales and results for our partners!