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Within the 4Leads performance marketing methodology, landing pages are central to the strategy. They serve as true gateways for transforming […]

Email marketing for B2B is an efficient way to nurture leads, maintain closer communication, and convert a lead into a […]

On numerous occasions, business managers and marketing managers may have struggled to increase the visibility of their business and close […]

WhatsApp Business is an application adopted by several companies that saw in the tool another way to communicate with their […]

Copywriting is a persuasive writing style used in Content Marketing strategy to drive the reader to take an action. Using […]

The newsletter is a type of informative email, which can be news, highlights of a period or news. They help […]

LinkedIn is a social network created in 2003 by friends Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly and Konstantin […]

Mental triggers are shortcuts that we use on a daily basis to make decisions. In the Marketing area, we use […]

Email marketing is a Marketing strategy which aims to establish direct communication between a company and its contact base, through […]

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